CrossFit Lockhart: Neon Ops Edition | UNITEE Case Study

CrossFit Lockhart: Murph Neon Ops

Every year Murph shows up and reminds a gym what they are actually made of. CrossFit Lockhart made sure their people had something to wear that looked the part going in and coming out.

Overview

Printed on a charcoal heather tee, the design uses electric lime green throughout which creates serious contrast against the dark base. The back features a ghosted portrait of Lt. Murphy in full combat gear layered behind bold stacked lettering, geometric frames, and the full Murph workout breakdown running vertically along the side. The front chest carries the CrossFit Lockhart kettlebell logo clean and simple. Standard front chest plus full back placement keeps the storytelling where there is actually room to tell it.

Results

The lime and charcoal combo makes this one of those crossfit shirts people actually reach for outside the gym. The tactical portrait grounds it in who Murph is really about, and the workout breakdown makes it a real keepsake for everyone who finished it. A good murph t shirt does not need to announce itself. This one earns it.

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