CFP Fitness: Camo Flag Edition

CFP Fitness: murph Camo Flag

Murph is not about the shirt. It never has been. But CFP Fitness wanted their people to walk away from Memorial Day with something that actually meant something, and that is where we came in.

Overview

Printed on a black tee, the front keeps it bold and clean: "MURPH 2025" arched over a large collegiate "CFP" with "FITNESS" set in a banner below, all in white with a distressed texture that gives it grit and weight. The back is the real statement. A full American flag fills the back printed in red, white, and blue camo, with "MURPH" in large white collegiate letters cutting across the center and a small "25" subscript tucked beside it. The camo fill inside the flag stripes and star field rewards a closer look without overwhelming from a distance. Front center and full back placements are standard locations used here with real purpose on these Murph t-shirts.

Results

The camo flag ties the military roots of the workout directly into the design without overdoing it. These crossfit shirts are bold enough to stand out in a group photo and easy enough to reach for well past Memorial Day. Gym shirts that feel earned tend to stick around for years, and that is exactly what this one is going for.

View More Work: