CrossFit Ken Caryl: Digital Camo Edition | UNITEE Case Study

CrossFit Ken Caryl: Murph Digital Camo

Every year, gyms across the country stop and do Murph together. It is not a competition. It is a remembrance. CrossFit Ken Caryl built a shirt worthy of that moment.

Overview

Printed on a heather navy crew neck tee, the design centers on large bold lettering filled with a digital camo pattern in tan, gray, and off white. "CrossFit" sits above in clean white spaced type with thin line detail separating the two. A star anchors the center between "Ken" and "Caryl." The digital camo fill nods to modern military uniforms, keeping the tribute grounded without being heavy handed. The heather navy garment is a natural fit for the muted earth tone palette of the graphic.

Results

This crossfit shirt was designed to feel like a tribute piece, not just gym apparel. The camo lettering gives it a military edge that fits the spirit of Murph without overdoing it. Members who wore this through the workout have a murph shirt they will actually hold onto. That is what makes a good one.

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